Theory is good, but results are better. In this case study, we analyze how a media buyer in the Gambling vertical took a losing campaign and turned it into a goldmine using AdFortress.pro.
The Problem: High CPC, Low Conversion
Client: Private Media Buying Team
Vertical: Online Casino
Traffic Source: Native Ads & Push Notifications
Geo: Italy (IT)
The client was spending $500/day. While the CTR (Click-Through Rate) was high (2.5%), the conversion rate was abysmal. Upon analyzing the server logs, we found that 40% of the traffic was coming from Amazon AWS and other data center IPs—classic bot activity.
The Solution: Aggressive Filtering
We installed AdFortress.pro and configured strict rules:
- Blocked all Data Center IPs.
- Blocked known Spy Tool User-Agents.
- Allowed only residential IPs from Italy.
- Enabled "Blacklist Mode" to automatically add non-converting placements to a blocklist.
The Results
Within 48 hours, the difference was night and day.
Before Cloaking
- Spend: $500
- Revenue: $350
- ROI: -30%
- Bot Traffic: 40%
After Cloaking
- Spend: $500
- Revenue: $2,000
- ROI: +300%
- Bot Traffic: < 1%
By eliminating the wasted spend on bots, the budget was effectively concentrated on real users. The effective CPC for real humans dropped significantly, allowing the campaign to scale profitably.
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